Clique Blog

Meta Lead Gen Ads: Your Business’s  Wingman
Facebook Ads, Lead Generation Ashlee Fleming Facebook Ads, Lead Generation Ashlee Fleming

Meta Lead Gen Ads: Your Business’s Wingman

Are your business leads drying up faster than the middle of Australia? We've got just the thing for you: Meta lead generation ads. What the are those, you ask? Well, let us break it down for you with an analogy. Think of Meta lead generation ads as the ultimate wing woman (or wingman, we don't discriminate) for your social media marketing efforts.

These handy little ad types are designed to help you collect contact information from potential customers without them even having to leave the platform. That's right, we're talking about convenient, non-intrusive lead generation at its finest.

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Why aren’t my facebook ads working anymore?!
Facebook Ads Ashlee Fleming Facebook Ads Ashlee Fleming

Why aren’t my facebook ads working anymore?!

Have you been running Facebook campaigns for a while now? You may have noticed some BIG changes in “return” over the last 12ish months. Does this mean that Facebook Advertising is dead? Not exactly. Don’t give up just yet; let us clarify a few things.

What’s changed and how to navigate it…

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CBO - Campaign Budget Optimisation EXPLAINED
Facebook Ads Ashlee Fleming Facebook Ads Ashlee Fleming

CBO - Campaign Budget Optimisation EXPLAINED

You might see CBO and think that it's a new government organisation, but it is instead one of the best ways to increase your Facebook campaigns. Facebook advertising now offers a CBO option on campaigns with more than one ad set. The idea is that you set an overall campaign budget, set up multiple ad sets within this, and the algorithm will filter the budget through the best-performing audiences and creatives to get the biggest bang for your buck!

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