SOFI Spritz has been working with Clique Social for the better part of 5 years as their brand has evolved from strength to strength. From humble beginnings at Bondi Farmers Markets, and later as a successful SharkTank participant, online marketing has been paramount in the ongoing success for the brand and demand for the product in both a retail and on premise space.
With SOFI, it has always been important to feature the product itself in a refreshing and summer filled light. The tone of the messaging is in line with their target market of 20-40 year olds, enjoying a beverage over ice as the sun sets on the beach or at a backyard barbecue. SOFI has allowed us to be cheeky with the social tone, which has resonated well with the audience long term and allowed us to build a standing rapport with consumers.