SOFI Spritz Case Study
Social Content, Social Advertising, Crowd Funding
Campaigns, Events and Email Marketing
SOFI Spritz has been working with Clique Social for the better part of 5 years as their brand has evolved from strength to strength. From humble beginnings at Bondi Farmers Markets, and later as a successful SharkTank participant, online marketing has been paramount in the ongoing success for the brand and demand for the product in both a retail and on premise space.
Highlights of working with SOFI include
Pozible crowdfunding campaign to launch new range
Equitise crowdfunding campaign (sourcing SOFI Investors)
Collaboration with Dan Murphys for Facebook and Instagram Advertising Campaign
Launch of Summer Series through Independent retailers
Creation of “Friends of SOFI” VIP group (800+ high engaging members).
Management of multiple influencer campaigns
SOFI’s Festival circuit Summer ’18 and ’19
Launch of sister brand Bone Dry Rosé
With SOFI content, it has always been important to feature the product itself in a refreshing and summer filled light. The tone of the messaging is in line with their target market of 20-40 year olds, enjoying a beverage over ice as the sun sets on the beach or at a backyard barbecue. SOFI has allowed us to be cheeky with the social tone, which has resonated well with the audience long term and allowed us to build a standing rapport with consumers.
Channel Content (examples)
Paid Ads Content (examples)
