Clique Blog
Launching your brand website
Knowing what to build into a brand new website can be daunting, but Clique has the quick tips to make it as easy as pie.
FAKE CLOUT: The pitfalls of buying Instagram followers
In today's digital age, social media platforms have become powerful tools for personal expression, brand promotion, and building an online presence. Instagram, with its ever-increasing popularity, offers individuals and businesses a unique opportunity to engage with a vast audience. However, some individuals resort to purchasing Instagram followers in an attempt to quickly boost their follower count and enhance their perceived influence. In this blog post, we will discuss why buying Instagram followers can have detrimental effects on your account's authenticity, engagement, and overall reputation.
Meta Lead Gen Ads: Your Business’s Wingman
Are your business leads drying up faster than the middle of Australia? We've got just the thing for you: Meta lead generation ads. What the are those, you ask? Well, let us break it down for you with an analogy. Think of Meta lead generation ads as the ultimate wing woman (or wingman, we don't discriminate) for your social media marketing efforts.
These handy little ad types are designed to help you collect contact information from potential customers without them even having to leave the platform. That's right, we're talking about convenient, non-intrusive lead generation at its finest.
Authenticity - What does it mean?
According to Forbes, brand authenticity is a driving factor for 90% of millennial consumers when it comes to purchasing decisions. Millennials and Gen Z put more value on seeing online content that reflects unpolished reality, as opposed to the heavily branded, high-curated highlight reel of someone’s life on their social media platforms. It makes sense that this preference applies to their perception of advertising.
Beating Meta Ad Rejection
We break down some of the ways your Meta Ad could be rejected and how best to avoid it.
Who will be social platform king in 2023?
Critical data on how Australians use social platforms indicate what platforms need to be part of your 2023 marketing plans.
Calling in a Instagram Influencer
Using Instagram Influencers can boost your digital marketing significantly, but how do you factor them in and what to expect?
Conversion objective for Facebook Ads
When running Facebook ads, if you make sure you are running the correct conversion objective, you will have a more successful campaign.
5 reasons to hire a social media professional today…
A social media professional might be initially low on the priority list when bringing your company or brand online. However, after just a few moments of “playing around” in the social media sandbox, you can quickly understand why a social media professional is a must-have part of your digital toolbox.
Why aren’t my facebook ads working anymore?!
Have you been running Facebook campaigns for a while now? You may have noticed some BIG changes in “return” over the last 12ish months. Does this mean that Facebook Advertising is dead? Not exactly. Don’t give up just yet; let us clarify a few things.
What’s changed and how to navigate it…
CBO - Campaign Budget Optimisation EXPLAINED
You might see CBO and think that it's a new government organisation, but it is instead one of the best ways to increase your Facebook campaigns. Facebook advertising now offers a CBO option on campaigns with more than one ad set. The idea is that you set an overall campaign budget, set up multiple ad sets within this, and the algorithm will filter the budget through the best-performing audiences and creatives to get the biggest bang for your buck!